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KFG Core Values – What We Really Do

Any successful organization has a clear vision of purpose. Whether it’s Apple, Google, Zappos, or BackCountry.com, great companies know who they are, what they do, and how they do it.

Kahler Financial Group is no different. Our financial planning team has spent a considerable amount of time developing and modifying the what, why, and how of our company. We thought the resulting vision would be of interest to you.

First, what is it we do? You may think we are investment advisors or comprehensive financial planners. While that is true, it’s an incomplete and limited view of what we do. Our core purpose is to transform the financial and emotional well-being of people. That’s the important aspect of our work that gets us out of bed in the morning.

There are three very important words in our purpose: transform, well-being, and people.

Transform. Successful financial planning often requires someone to adopt new attitudes, beliefs, and behaviors. For these to affect a person’s long-term financial health, they must be permanent rather than short-term changes. What’s needed is transformation, which is defined as a major change in form, nature, or function. An example of transformation might be someone learning to reframe a money script that has blocked their ability to save for the future.

Well-being. This is a multidimensional word that includes financial, emotional, and physical aspects of people’s lives. Our purpose focuses on the financial and emotional well-being. Why emotional? Psychiatric studies show 90% of all financial decisions are made emotionally. Separating financial health from emotional is almost impossible. It is hard to have one without another.

People. Finally, notice our purpose refers to “people” rather than “clients.” In order to foster transformation and well-being for our clients, we also need to be concerned about affecting for the better the lives of those who work for us.

Core Actions

How do we accomplish transforming the financial and emotional well-being of people? We have identified eight guiding principles that help us accomplish this.

1. We put clients first.
2. We guide people to reach a destination in an unfamiliar area.
3. We give sound advice and creative solutions.
4. We constantly educate ourselves.
5. We personally practice what we preach.
6. We take clients only where we have gone ourselves.
7. We are serial innovators.

Core Values

Finally, behind the "what" and "how" of what we do is the "why." These are our core values, the touchstone of what brings us together as a group.

1. Authenticity. Our work and personal interactions are based on real, unquestionable evidence, reliability, and trustworthiness.
2. Advocacy. We are defenders, supporters, and interceders on behalf of our clients and one another.
3. Well-Being. Everything we do is in support of achieving and maintaining, for our clients and one another, a state of being happy, healthy, and prosperous.
4. Continuous Improvement. We focus on improving our processes, our client experience, and ourselves.

These values are non-negotiable. Even though our purpose or principles may change over time, the values will not change.