What We Do All Day: Sarah Swantner


Sarah Swantner
Director of Financial Planning, Analytical Planner, Relational Planner

Director of Financial Planning. This role is a big-picture one. I manage the financial planning process and associated software programs, and I participate in formulating and executing strategic planning for the firm. I also facilitate the training for analytical planners and analytical planning associates and oversee all financial planning work. This includes approving the creation of financial plans, asset allocations and investment policy statements, and assigning clients to planners. As Director of Financial Planning, I am also charged with enhancing the client experience, writing posts for the client blog, and attending client events, national conferences, and trade conferences. I currently hold the CFP® designation, and I am working toward a master’s degree in counseling

Analytical Planner. For clients with complex needs, I serve as the analytical planner. This work includes conducting periodic retirement plan updates and associated reports, estate planning, beneficiary and titling reviews, asset protection planning, college planning, and tax planning for existing clients. For new clients, I gather the initial data, populate the retirement planning software, recommend target portfolios, generate investment policy statements, and formulate financial planning recommendations. I also approve net worth statements, maintain the planning content in the investment policy statement, create and maintain client mindmaps, and delegate planning tasks to analytical planning associates. As analytical planner, I create agendas for client meetings, take notes in the meetings, process the meeting notes into action items, and execute the post-meeting planning work. I also co-create client objectives, work to integrate those objectives into the financial plan, and respond to client emails and phone calls regarding financial planning topics.

Relational Planner. For some of our clients, I am the primary relational planner. I conduct client meetings with the assistance of one of our analytical planners. I work with the analytical planner to co-create client objectives and integrate them with the plan, as well as review agendas and financial planning recommendations with the analytical planner. As the relational planner, I review prospect intake summaries and lead initial prospect meetings. I review money exercises, conduct the Discovery meeting, write the Discovery summary, and work with clients to facilitate behavioral change.

Print Friendly, PDF & Email

2 Responses to What We Do All Day: Sarah Swantner

  1. Joanne and Gary January 15, 2016 at 9:18 pm #

    Whew! Thanks, Sarah!

  2. Haifaa January 16, 2016 at 11:28 am #


    You have a complex job.