Follow fiduciary standards under which you are a client, not a customer.
We come under the oversight of the U.S. Securities and Exchange Commission (SEC), which regularly audits the operation of the firm. Like all fee-only financial advisors overseen by the SEC, we maintain full compliance with fiduciary standards. This includes putting your best interests first and serving you with transparency and objectivity. You are a client, not a customer. This same assurance cannot be guaranteed if an advisor sells a financial product and is overseen by the Financial Industry Regulatory Authority (FINRA). In this case you would be a customer, not a client. There is no fiduciary duty due to the customers of financial service firms.