When people ask me, “Who is your target market?”, I will often reply that we do our best financial planning for business owners, professionals, and retirees. One of the subsets of business owners that we specialize in is financial planners. Yes, you read that right.
I’ve long been a proponent of financial planners having their own financial planner. I have a financial planner for many reasons. The first is that if I died suddenly, who would be there for my family? The second is that I have 75 clients. My needs tended to be 76th on the list, which meant they rarely came to the top of the pile. So having a planner is a way of putting myself “on the list.” The only modification in my relationship with my planner is that I control all my investments and my planner gives me a second opinion.
I often tell planners that the big benefit of having their own planner is that they get an “inside look” at another planner’s practice. I suggest a planner hire a planner they want to emulate. It’s no surprise that financial planners who engage me are very interested in experiencing a financial planner and a financial counselor working together with them.
Financial planners end up getting a “two-fer”, that is, they get personal financial planning and practice management training for one price. That’s a deal that’s hard to pass up!