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Why Some Ignore Good Financial Advice

Why do some investors choose to ignore the personal finance information that says not to sell when stock market prices are low? Sally Herships of National Public Radio investigates the psychology behind the low seller.

In this segment of Marketplace she interviews personal financial planner Rick Kahler, economist Brian Reed, and marketing professor Jonah Berger to find the answers.  You can read the transcript or listen to the interview here.

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