One of the results that came from our recent survey of clients was that there is a lot of confusion over the terms we use.
Blog – A blog (a contraction of the term “weblog”) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. KFG uses a blog as its digital newsletter. View the KFG blog here.
Teleclass or Teleseminar – Teleseminars are used to provide information, training, or promote or sell products to groups of people interested in a particular topic. They are similar to traditional seminars, in content and purpose, but they are given over a phone line or bridgeline rather than at a specific location or visually over the web. KFG does an informational teleclass once a month and posts them to the website afterward.
Podcast – A podcast is a series of digital media files, either audio or video, that is released episodically and downloaded through web syndication. The mode of delivery is what differentiates podcasts from other ways of accessing media files over the Internet, such as simple download or streamed webcasts. We do a podcast every week of our weekly column that is available on our website.
Webcast – A webcast is a media file distributed over the Internet using streaming media technology. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet. We do a webcast every week of Rick’s column that is available on our website and YouTube.
Webinar – Short for Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements — the ability to give, receive and discuss information. Ocasionally, our monthly teleclass is actually a webinar when we use the Internet to also show a powerpoint presentation.
Facebook – Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. We use this both personally and professionally. Rick has a personal FB page and Kahler Financial Group has a business page.
Twitter – Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. We use Twitter for sending out links to interesting articles and Rick’s current thinking on topics.
Linkedin – LinkedIn (pronounced /?l??kt.??n/) is a business-oriented social networking site mainly used for professional networking. We use this as a method of primarily connecting with other professionals.
Google Alert – Google Alerts is a service offered by search engine company Google which notifies its users by email (or as a feed) about the latest web and news pages of their choice.
Google Reader – Google Reader is a Web-based aggregator, capable of reading feeds from websites and blogs. It’s an easy way to automatically access any blog or website’s latest posting or information.