Indeed, the cost of happiness appears to be soaring. The optimum happiness income is now up to $75,000, according to a study just released by the Proceedings of the National Academy of Sciences. That’s an increase of 50% over the $50,000 a 2005 study found....
“So just where does happiness reside for consumers? Scholars and researchers haven’t determined whether Armani will put a bigger smile on your face than Dolce & Gabbana. But they have found that our types of purchases, their size and frequency, and...