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Study: The Cost Of Happiness Is Going Up

Indeed, the cost of happiness appears to be soaring.  The optimum happiness income is now up to $75,000, according to a study just released by the Proceedings of the National Academy of Sciences.  That’s an increase of 50% over the $50,000 a 2005 study found. The survey polled 450,000 Americans and was conducted in 2008 and 2009 by […]

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Buy Experiences Instead of Stuff

“So just where does happiness reside for consumers?  Scholars and researchers haven’t determined whether Armani will put a bigger smile on your face than Dolce & Gabbana. But they have found that our types of purchases, their size and frequency, and even the timing of the spending all affect long-term happiness. One major finding is […]

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