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Where Would You Put Your Cash?

The COVID-19 virus. The drop in the stock market. The presidential elections. Alarmist news reports and “expert” predictions about the economic impacts of each. No wonder investors are feeling fearful. When our brains perceive that our survival is threatened, rational thinking goes out the window. If you are feeling an urge to get out of […]

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Can You Have Your Investing Cake and Eat It Too?

“You can’t have your cake and eat it too.” As sensible adults, we understand cognitively the truth of this old adage. If there’s a piece of cake on my plate, and I eat it all today, I won’t have any cake left for tomorrow. Emotionally, however, we would really like to eat all the cake […]

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The Good Deal Exemption Is No Joke

In the business of selling financial products, the “good deal exemption” may be one of the most widely used “rules” most people have never heard of. You can’t find it in any rule book or statute. Even Google has never heard of it. Yet it is used on a daily basis. The rules and laws […]

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Find Your Comfortable Risk Tolerance

Last week I discussed the importance of understanding how much risk you can comfortably tolerate in your investments. If you are new to investing, or if you aren’t sure how much risk you are taking in your current portfolio, it may be helpful to spend a little time to determine your risk tolerance. A good […]

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Investment Risk Tolerance More Art Than Science

If I asked you how much risk you are taking with the investments in your retirement plan, what would you say? My guess is nine out of ten people couldn’t answer that question in a meaningful way. Answers like “A lot,” “Just right,” or “not much,” may as well be “I have no clue.” We […]

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