Research tells us that 90% of all financial decisions are made emotionally, not logically. For nearly four decades, Rick Kahler, CFP®, CFT-I™, has helped people make better money decisions. What makes his financial world view different from most financial experts? He blend the nuts and bolts of financial advice with the emotions that drive making them. Every financial behavior, whether it appears illogical to you or others, makes perfect sense when we understand the underlying beliefs, feelings, and thoughts. Good money decisions are not just about money.